Das Sprachspiel der Unternehmung – Untersuchung zur Übertragung von Wittgensteins Sprachspiel – Betrachtung auf Betriebswirtschaftslehre und Marketing unter besonderer Berücksichtigung des Gegengeschäfts von Klein- und Mittelbetrieben im lokalen und regionalen Raum

Luzi Rageth completed his doctorate at the HSG (now University of St. Gallen CH) in the 1990s with Prof. Dr. Christoph Metzger and Prof. Dr. Armin Wildermuth, who was interested in contemporary art. Luzi Rageth was involved in the Kunsthalle St. Gallen art association as treasurer. As co-founder and first artistic director of the Kunsthalle St. Gallen, Josef Felix Müller was interested in an exchange with other disciplines and liked the of idea of an art book publisher issuing this idiosyncratic dissertation, No. 1756.